DIFOM VS DIY

Millennials are switching from DIY (Do It Yourself) to DIFOM (Do It For Me)

According to Accenture’s 2014 Consumer Digital Banking Survey, 56% of millennials want to video chat with bank representatives by accessing a link through a PC, smartphone or tablet.

We could easily add Video Teller Machines to the list created by Accenture’s survey.

DIY = Do It Yourself

DIFOM = Do It For Me